The founder of Metacafe, Contact Networks and Bancor Protocol — the world's first AMM — is launching a new groundbreaking venture built on insights and experience of how our consumer Internet has evolved over two decades. Nostalgically named after the Bulletin Board System from the early days of the Internet, BBS is a Reddit-type Message Board Network based on blockchain technology.

Metacafe、Contact Networks 和 Bancor Protocol（世界上第一个 AMM）的创始人正在发起一项新的开创性企业，该企业建立在我们对互联网消费者在过去二十年中如何发展的洞察力和经验的基础上。 BBS 以互联网早期的公告板系统命名，是一个基于区块链技术的 Reddit 型留言板网络。

The Phantom Menace

魅影危机

The BBS Network is distributed, meaning that anyone can host their own content board on any site while still tagging, linking and commenting across every board, connecting them together to form a network that is greater than the sum of its parts. Each post on each board is essentially an NFT, stored indefinitely in a decentralized network, which can be created, bought and sold by users who want to earn revenue from the ad space sponsors buy on them. This adds a whole new dimension to various imperfect systems such as likes, upvotes, and other trend engines, and more importantly, creates vast monetization opportunities for creators and curators of original content as it gains popularity.

BBS 网络是分布式的，这意味着任何人都可以在任何站点上托管自己的内容板，同时可在每个板上进行标记、链接和评论，将它们连接在一起形成一个大的网络。 每个板上的每个帖子本质上都是一个 NFT，无限期地存储在分散的网络中，可以由用户创建、购买和出售从赞助商购买的广告空间中获得收入。 这为各种不完善的系统（例如喜欢、点赞和其他趋势引擎）增加了一个全新的维度，更重要的是，随着原创内容的普及，为原创内容的创作者和策展人创造了巨大的货币化机会。

Given the censorship trends on the internet as of late, having a choice of provider and zero central control is almost hard to imagine, but this is exactly the more aligned vision that BBS is bringing to reality: Giving ownership, governance and monetization options back to the people who create value for networks.

鉴于最近互联网上的审查趋势，几乎很难想象可以选择供应商和零中央控制，但这正是 BBS 正在实现的愿景：将所有权、治理和货币化选项归还给 为网络创造价值的人。

The Last Jedi

最后的绝地

The visionary behind BBS is Eyal Hertzog — a venture-backed technology entrepreneur for over 20 years. Mr. Hertzog is in the business of rewriting the Status Quo.

BBS 背后的远见卓识者是 Eyal Hertzog——一位拥有 20 多年风险投资支持的技术企业家。 Hertzog 先生致力于改变现状。

His popular video-sharing site — Metacafe — was at the time a fierce competitor to Youtube, but ultimately succumbed to its scale in a winner-takes-all market. While most people have heard of Bancor Protocol — the legendary first AMM in the world, which established DeFi and inspired the plethora of Decentralised Exchanges that we know today, the biggest of them being Uniswap.

他广受欢迎的视频共享网站 Metacafe 当时是 Youtube 的激烈竞争对手，但最终在赢家通吃的市场中屈服于其规模。

大多数人都听说过 Bancor 协议——世界上第一个 AMM，它建立了 DeFi 并激发了我们今天所知的众多去中心化交易所，其中最大的是 Uniswap。

With a background in the Israeli Intelligence Corps as an IT department manager, and a keen interest in psychology and philosophy, Eyal Hertzog continues to build products that strive to change a dissatisfactory “normal state of things” for the better.

凭借在以色列情报部队担任 IT 部门经理的背景，以及对心理学和哲学的浓厚兴趣，Eyal Hertzog 继续开发产品，努力将令人不满意的“正常状态”变得更好。

For the past 18 months, Mr. Hertzog has been working on freeing Internet discourse from the shackles of undue authority. All the Twitter censorship, all the Youtube banning, all the exclusion and oppression inflicted on netizens by centralized monopolies will be behind us, if he succeeds in his quest.

在过去的 18 个月里，Hertzog 先生一直致力于将互联网话语从不当权威的束缚中解放出来。 如果他成功了，所有推特审查、所有 Youtube 禁令、所有集中垄断对网民的排斥和压迫都将会消失。

With a powerful start through venture-investment platform DAO Maker and DCG’s Grayscale Fund managing over $1T in assets, he has a lot of wind in his sails. Soon, $DAO Holders will be able to access the BBS token through a Strong Holder Offering.

BBS的支持者，风险投资平台 DAO Maker 和 DCG 的Grayscale 基金管理超过 10亿美元的资产，BBS有一个强大的开端，他的风帆很大。 很快，DAO 的持有者将能够通过SHO来获得 BBS 代币。

A New Hope

新希望

BBS is the answer to the perceived ever-increasing abuse of authority by popular public discourse channels and also to an inability of users to be compensated for their significant contributions to the wealth created by centralized Internet media companies. Mr. Herzog provides opportunities for income generation from content ownership, curation, and moderation on the BBS network. The man himself described it best:

BBS 是对流行的公共话语渠道日益滥用权威以及用户无法因其对集中式互联网媒体公司创造的财富做出的重大贡献而获得补偿。Herzog 先生通过 BBS 网络上的内容所有权、策展和审核提供创收机会。 他自己形容得最好：

“The modern BBS Network is similar to its 90’s era predecessor in that it is an online message-board service that is made of any number of independent providers — much like email — however, there is a striking difference. Every BBS in the BBS network uses a public blockchain database to store all critical information. This shift to public databases and global standards allows everyone to benefit from the innovation by integrating with and adding value to the ecosystem.”

“现代 BBS 网络与其 90 年代的前身相似，因为它是一种由任意数量的独立提供商组成的在线留言板服务——很像电子邮件——但是，有一个显着的区别。 BBS 网络中的每个 BBS 都使用一个公共区块链数据库来存储所有关键信息。 这种向公共数据库和全球标准的转变使每个人都能通过与生态系统集成并为其增加价值而从创新中受益。”

All user accounts, posts, replies, reactions, revenues, are interoperable throughout the system, meaning that users can benefit from the network effect of all message boards combined, while still being able to set custom policies for communities, all while not needing to know a single thing about blockchain technology.

所有用户帐户、帖子、回复、反应、收入在整个系统中都是可互操作的，这意味着用户可以从所有留言板组合的网络效应中受益，同时仍然能够为社区设置自定义策略，而无需知道关于区块链技术的任何知识。

With BBS, the problem of monopolies (no choice) and their proclivity for censorship and extraction is solved. Each BBS is customizable in its own content and moderation policies and is governed democratically by the users who can also elect to change those policies.

有了 BBS，垄断（别无选择）及其审查的问题得到了解决。 每个 BBS 都可以根据自己的内容和审核政策进行定制，并由选择更改这些政策的用户进行民主管理。

The first BBS — starwarstheory.com — puts theory into practice. The popular YouTube Star Wars fan channel has 3M subscribers and is the first community to launch their own BBS. In this board, the more popular a Star Wars Theory is, the more it rises in value, as users outbid each other on a quest for legitimacy.

第一个 BBS — starwarstheory.com — 将理论付诸实践。 广受欢迎的 YouTube 星球大战粉丝频道拥有 300 万订阅者，并且是第一个推出自己的 BBS 的社区。 在这个版块中，星球大战理论越流行，它的价值就越高，因为用户在寻求合法性时会互相竞价。

Fans of starwarstheory.com may be completely unaware that they are actually using a blockchain system, they are simply experiencing the income-generating and liberating advantages of BBS behind the scenes. Crucial for mainstream user adoption!

starwarstheory.com 的粉丝可能完全不知道他们实际上在使用区块链系统，他们只是在幕后体验 BBS 的创收和解放优势。 这对主流用户采用至关重要！

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